SELF-INITIATED / IDENTITY / LOGO + ICON / PALETTE + TYPE / APPLICATIONS

DELIVERABLES::

Two voices, deliberately at odds. A whimsical script carries the wanderer's side, travel, story, the dreamy part of getting marked for life, while the edgy girl icon cuts against it with attitude the script alone would sweeten to death. The tension is the brand: playful elegance with raw character, neither allowed to win. Built as a full identity, logo, icon, palette, and applications, to prove the direction could survive real-world use.

The Approach

Wanderlust is a self-initiated project: a brand identity for a fictional tattoo shop, built to answer a question no client had asked yet. Tattoo branding usually picks a lane, traditional flash aesthetics or sterile modern studio, and both flatten what a shop actually is: a place where something permanent gets made from somebody's story. The brief was an identity that could hold the romance and the edge at once.

The Brief

TATTOO SHOP / SELF-INITIATED IDENTITY / 005

wanderlust

Brand Design