IDENTITY / LOGO + VARIATIONS / PALETTE + TYPE

DELIVERABLES::

Let the humor live in the name and keep the craft in the frame. The identity plays it straight where precision matters, clean structure, considered type, the discipline of a shop that measures twice, so the wink in the name lands harder against it. Funny name, serious hands: that contrast is the brand.

The Approach

Barbara Was Framed is a custom framing shop with the best name in Chattanooga retail, and a name that good sets the bar for everything around it. The brief was an identity with the same wit the name carries: sharp, a little sly, and still trustworthy enough to hand your grandmother's painting to.

The Brief

CUSTOM FRAMING / IDENTITY / 006

barbara was framed

Brand Design